An advertising apparatus 10 including a generally flat base 12 and a broad face 14 which forms an acute angle 16 with the generally flat base 12. Further, the broad face 14 includes several display portions 20, 22, and 18 which, in one non-limiting embodiment of the invention, are programmable. In one non-limiting embodiment, the apparatus may include a selectively depressible alarm switch 100.