The invention discloses a simulating measurement apparatus. The simulating measurement apparatus comprises a storing module, a controlling module, and a simulating module. The storing module is used for storing simulating parameter information. The simulating parameter information comprises at least one emitting simulating parameter, at least one receiving simulating parameter, and a radio beam channel transmitting simulating parameter. The controlling module generates a controlling signal according to the simulating parameter information. The simulating module generates a simulating measurement result of radio beams transmitted in the space between an emitting antenna and a receiving antenna by simulating the transmitting behavior of a plurality of RF signals according to the controlling signal.