An embodiment of the present invention includes a technique to attach a wireless antenna to a consumer electronics (CE) device. A removable bezel holds a display assembly of the CE device. An antenna attachment mechanism integrated to the removable bezel at a pre-determined location to allow connection to a radio frequency (RF) communication circuit internal to the CE device. The antenna attachment mechanism is adapted for attachment to a wireless antenna used in a wireless transmission. In another embodiment, a wireless antenna is integrated within the removable bezel at a pre-determined location. The wireless antenna is coupled to the RF communication circuit for a wireless transmission. In yet another embodiment, an antenna assembly is attached to the removable bezel at a pre-determined location. The antenna assembly has a wireless antenna coupled to the RF communication circuit for a wireless transmission.