A cleaning device includes a pair of bilateral cleaning members arranged with an interval in a length direction of a wire rod, an intermediate cleaning member located on an opposite side of the pair of bilateral cleaning members via the wire rod and arranged at an intermediate position between the bilateral cleaning members in the length direction of the wire rod, a wire rod contact unit that controls at least one of the plurality of cleaning members so that the plurality of cleaning members contacts with or separates away from the wire rod, and a cleaning movement unit which moves the plurality of cleaning members along the length direction of the wire rod in the state where the plurality of cleaning members are in contact with the wire rod by the wire rod contact unit.