In an online marketplace environment, a connection provider can provide various strategies to a seller of items on one or more online sales channels. In one implementation, a method for selling one or more items on an online sales channel includes measuring product activity on the online sales channel and assessing an average selling price for the one or more items. The method includes comparing a target recovery price for the one or more items for sale with the average selling price and adjusting one or more selling factors to cause the average selling price to approach or exceed the target recovery price. The one or more auction factors can be adjusted to affect product activity on the online sales channel.