In one embodiment, a method comprises receiving a request for access to a media content asset from a first user of a web-based service, the request specifying a second user that has provided access to the media content asset; retrieving, from a user database, a user entry describing attributes associated with the second user; determining whether the user entry includes digital rights metadata for determining whether the second user is licensed to share at least a portion of the media content asset; and selectively providing the first user with access to at least the portion of the media content asset based on determining from the digital rights metadata that the media content asset is licensed to the second user, and determining that the first user is authorized by the second user to access the media content asset.