A mechanism for routing content to a person or group of persons for review and evaluation. This mechanism involves receiving the content and analyzing the content to generate identifiers of subject matter of the content. Subject matter categories are then determined to be associated with the content based on the analysis. The mechanism then retrieves profiles for people that are authorized to review and evaluate content. These profiles include identifiers of categories of knowledge that indicate areas of knowledge held by an associated person. A person is then selected based on the subject matter categories and categories of knowledge. The content may then be routed to a client computing device associated with the selected person or group or persons.