Techniques for classifying and managing network flows associated with a network service using application classification information and active signaling relay are described. A network device, for example, includes a signaling interceptor and a network flow interface. The signaling interceptor monitors a communication between a customer device and an application server, and identifies a network flow associated with a network service provided to the customer device by the application server. The network flow interface applies a policy to the identified network flow. An active signaling relay module communicates with the application server using data injected within the signaling communications, and utilizes the injected data to further control the network flows and the delivery of the network service.