Provided are methods, systems, and computer program products for enhancing presence services. Such methods may include associating, in a database, a custom icon associated with a third party and a region and communicating a user presence in the associated region by transmitting a custom icon to a subscriber. Such systems may include a presence server configured to determine and communicate, to a subscriber, presence information corresponding to a user mobile device and an icon server configured to associate and store presence information of a third party and a custom icon corresponding to the third party, to modify the custom icon responsive to received data indicative of opinion data corresponding to the third party, and to transmit the custom icon to the user mobile device and to the subscriber.