A picture image providing method and a picture-taking device using the method are provided. The picture-taking device includes: a picture-taking module generating a picture image by taking a picture of a photography object via a camera; a transmission location management module managing a target image for identifying the photography object included in the picture image, and transmission location information for transmitting the picture image, in correspondence to the target image; an area selection module selecting an area on the picture image corresponding to the target image; an image identification module identifying the target image corresponding to the photography object, included in the picture image, using the target image and the selected area on the picture image; and a picture image transmission module identifying the transmission location information corresponding to the identified target image, and transmitting the picture image to a location corresponding to the transmission location information.