Preferences of a user are analyzed with respect to each of a plurality of pieces of content already viewed by the user, and a piece viewing motivation information that is a combination of attribute entities of the piece of content is generated. A primary viewing motivation portion and a secondary viewing motivation portion are determined from the generated pieces of viewing motivation information, and pieces of viewing motivation information having a common primary viewing motivation portion are grouped together. Content having the determined primary viewing motivation portion and the secondary viewing motivation portion is selected from content not yet viewed by the user, and content information about the selected content is presented to the user in correspondence with the primary viewing motivation portion and the secondary viewing motivation portion.