A wireless toy phone system that may be used with toy figures, such as dolls. The system may include doll sized phones and child sized phones. The child sized phone may have a display screen and input buttons. A child can compose a message with a phone keypad on the child's phone and send the message to another child sized phone, which will display the message. The phone may also receive messages from other child sized phones. The child may also be able to send a message to a doll sized phone associated with a doll or other figure, and the doll sized phone may respond with lights or sounds or both. The child sized phone may then compose a response that is displayed on the child sized phone simulating a return message from the doll.