A method and apparatus is disclosed that receives an input narrative in a particular media format, and produces therefrom a multimedia enriched version of the input narrative. In one embodiment, a method is provided for enriching an input narrative with multimedia content, wherein the method includes the step of selectively segmenting the input narrative to form queries pertaining to different portions or elements of the input narrative. The method further comprises retrieving multimedia artifacts from one or more multimedia repositories, wherein each retrieved multimedia artifact is associated with one of the queries, and selecting a subset of the retrieved multimedia artifacts, wherein the subset includes artifacts comprising different types of multimedia content. The input narrative is then combined with respective multimedia artifacts of the subset, in order to provide an enriched and enhanced narrative.