A method is disclosed of forming on a moving surface an auxiliary antenna for an RFID tag. The method includes the steps of providing a webstock of polymeric material including a conductive film, conveying the webstock with the moving surface, and applying the conductive film to the moving surface in a shape corresponding to the auxiliary antenna. The moving surface may include cardboard in a roll manufacturing process. Depending on the thickness of the auxiliary antenna the step of applying the conductive film may include cold or hot stamping. Apparatus for forming an auxiliary antenna for an RFID tag is also disclosed.