A supportive edge retaining graphic display arrangement for supportively holding a display banner in a readily exchangeable manner. The arrangement comprises an elongated, generally “U”-shaped, extruded first or inner housing having an upper elongated flange, and an arrangement of opposed, spaced apart, aligned display panel engaging ribs on side walls thereof extending oppositely from a flange supporting bridge member, an outer elongated extruded outer housing having an inner channel for sliding receipt of the elongated flange of the inner housing, and a display panel having an elongated fastener member attached to an upper end thereof, wherein the elongated fastener member has a plurality of aligned engagable elements extending outwardly therefrom, the aligned engagable elements being in spaced alignment with the ribs on the inner housing for sliding longitudinal engagement therewith.