A game apparatus includes a CPU, and a selection screen including a plurality of kinds of items for allowing a player to select is displayed. The selection screen is a roulette type of display, for example, so that a display proportion of each item may be set based on an ability value of a character, a proceeding situation of a game or a support voltage of a virtual audience that reflects a play content, for example, and as the item, kinds of games, a rule, an event, etc. This roulette is rotated and suspended in response to an operation of the player. Furthermore, one item is determined when the roulette is suspended, and a game process is executed according to the item.