A method for processing a frame of image data, wherein the image data is amplified by a gain factor determined in dependence of a number of sub-pixels within said frame of image data having a luminance above a first threshold value. The resulting gain factor allows for optimal amplification of the image data without loss of local detail. This leads to a better perceived image quality. In a preferred embodiment, the gain factor is simultaneously used for reducing the backlight intensity in a backlit LCD device. Thereby, the perceived image quality is similar to that of the unprocessed image data, however the power consumption of the LCD backlight is reduced substantially.