An electronic device for allowing a viewer to view still pictures according to the intention of a photographer or drafter of the still pictures when the still pictures are successively displayed, a display method thereof, and a storage medium storing a program for executing the method. The electronic device includes an estimation unit that estimates a level of adaptation of a viewer caused by a first picture displayed and a picture adjustment unit adjusting a second picture based on the estimated level of adaptation when the second picture is displayed subsequently to the first picture.