The present invention aims to provide a lens drive unit installation structure which enhances dust resistance to improve reliability and realizes miniaturization and easiness to assemble. For achieving the purposes, the lens drive unit installation structure for installing a lens drive unit including: a lens holding frame for holding a lens, and a lens moving mechanism for slidingly move the lens holding frame in the direction of an optical axis using a drive source, wherein the drive source to be linked with the lens moving mechanism is arranged on the side of the lens holding frame view from the direction of the optical axis, and a partition is set between the lens holding frame and the drive source, thereby the lens and the drive source are arranged separately from each other.