Invention Grant
US07827060B2 Using estimated ad qualities for ad filtering, ranking and promotion
有权
使用估算的广告质量进行广告过滤，排名和推广
- Patent Title: Using estimated ad qualities for ad filtering, ranking and promotion
- Patent Title (中): 使用估算的广告质量进行广告过滤，排名和推广
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Application No.: US11321064Application Date: 2005-12-30
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Publication No.: US07827060B2Publication Date: 2010-11-02
- Inventor: Daniel Wright , Daryl Pregibon , Diane Tang
- Applicant: Daniel Wright , Daryl Pregibon , Diane Tang
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Harrity & Harrity, LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.
Public/Granted literature
- US20070156621A1 Using estimated ad qualities for ad filtering, ranking and promotion Public/Granted day:2007-07-05
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