A database system and method for ordering marketing events for offering to a candidate. The database system comprises a database manager software application, a first database structure storing a first list identifying marketing events, and a second database structure storing a second list of candidates. The database manager software application is stored on a computer readable medium. The database manager software application comprises an optimization tool. Each marketing event from the first list comprises a marketing offer and an identified channel means for communicating the marketing offer. The optimization tool is for optimizing and sorting, the marketing events from the first list for a first candidate from said second list.