The present invention provides a business facilitation system enabling retail investors to acquire equity in business entities that are seeking equity financing. The fund seeker electronically posts a proposal seeking funds. Through electronic communication means investors commit to buying the private equity at the rate fixed or indicate interest in getting due diligence conducted. If the funds sought are not met by unconditional commitments then investors who had indicated interest in due diligence can make conditional commitments based on the results of the due diligence for which they are willing to pool in funds. If a certain percentage of the funds sought are committed or met though conditional commitments whose conditions are satisfied within a fixed time period, then the fund seeker honors the proposal. Otherwise the fund seeker can revise, extend, honor or withdraw the proposal.