Invention Grant
US07827274B1 Method for click-stream analysis using web directory reverse categorization
有权
使用Web目录反向分类的点击流分析方法
- Patent Title: Method for click-stream analysis using web directory reverse categorization
- Patent Title (中): 使用Web目录反向分类的点击流分析方法
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Application No.: US11729530Application Date: 2007-03-29
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Publication No.: US07827274B1Publication Date: 2010-11-02
- Inventor: Sean M. McCullough
- Applicant: Sean M. McCullough
- Applicant Address: US TX Austin
- Assignee: Vignette Software LLC
- Current Assignee: Vignette Software LLC
- Current Assignee Address: US TX Austin
- Agency: Sprinkle IP Law Group
- Main IPC: G06F15/173
- IPC: G06F15/173 ; G06F7/00
Abstract:
A method can be used to profile a user using network addresses, category information, and demographic data when the user requested or received information from those network addresses. A table can be created that includes the user identifier, category information, and demographic data. The user profile can be generated and based at least in part on the user identifier, category information, and at least some of the demographic data.
Information query
