The present invention relates to a system and methodology that provides for adjusting content that is to be received and displayed by a device so that the content is meaningful to a recipient. The invention provides for rendering of variable-sized pages of dynamic content based at least in part on user interface (UI) characteristics of a receiving device (e.g., client program). One particular aspect of the invention provides for an abstraction layer that permits a content developer to specify what content is to be displayed to an end user without requiring the developer to delineate markup tags that are to be employed by different browsers of respective mobile devices. Thus, for example, such aspect of the invention provides for automatically adjusting (e.g., paginating) content into variable-sized pages appropriate for a requesting device. A content analyzer receives and analyzes content to be rendered at a plurality of recipient devices against display capabilities of the respective devices. An abstraction layer accesses information relating to capabilities of the devices, and maps attributes relating to the content to the device capabilities, the abstraction layer provides the mapping to the content analyzer. A content distributor parses the content into subsets coincident with the display capabilities of the respective devices, and sequentially distributes respective subsets to the devices for rendering thereof.