An image display device and an image display system which can establish visible light communication without interfering with an image displayed at a predetermined frame rate are provided. A controller 12 controls a spatial light modulator in accordance with an image signal to display the image, and also modulates an intensity of a visible light output from a backlight 13 with a frequency higher than the frame rate of the image signal to have the visible light output from the backlight 13 carry additional information. A light receiver 15 receives the visible light and demodulates to extract the additional information. An additional information generator 16 outputs the additional information.