A computer implemented method for facilitating a purchase transaction includes enabling a deposit account of an accountholder to be associated with another account of the accountholder that is provided by a provider of media to the accountholder. The account provided by the media provider corresponds to provision of media to the accountholder or is a financial account that is associated with a media account of the accountholder. Information indicative of the account provided by the provider of media is received during a purchase transaction. The purchase transaction is settled using funds from the deposit account.