A rearview mirror system includes an electro-optic reflective element having a specularly reflecting indicia reflector established at a second surface of a front substrate. The indicia provides a visible contrast between light incident at the mirror reflector and light incident at the indicia reflector so that when the mirror reflective element is in its high reflectance state, indicia information is subtly viewable by a person viewing the reflective element. The indicia may convey information that informs that the rearview mirror assembly is an automatic dimming type, informs of a brand logo and/or informs of a personalization logo. The mirror assembly may include a video display screen and contrast enhancement means for enhancing the viewability of the video display screen when the rearview mirror assembly is operated in high ambient lighting conditions. A control may determine a driver performance in response to a sensing device and a vehicle monitoring device.