发明授权
US07860870B2 Detection of abnormal user click activity in a search results page 有权
在搜索结果页面中检测异常的用户点击活动

  • 专利标题: Detection of abnormal user click activity in a search results page
  • 专利标题(中): 在搜索结果页面中检测异常的用户点击活动
  • 申请号: US11755972
    申请日: 2007-05-31
  • 公开(公告)号: US07860870B2
    公开(公告)日: 2010-12-28
  • 发明人: Narayanan SadagopanJie Li
  • 申请人: Narayanan SadagopanJie Li
  • 申请人地址: US CA Sunnyvale
  • 专利权人: Yahoo! Inc.
  • 当前专利权人: Yahoo! Inc.
  • 当前专利权人地址: US CA Sunnyvale
  • 代理机构: Ostrow Kaufman LLP
  • 代理商 Seth H Ostrow
  • 主分类号: G06F17/30
  • IPC分类号: G06F17/30
Detection of abnormal user click activity in a search results page
摘要:
The present invention provides for the detection of abnormal user behavior for a query session of an electronic search engine. A query session is initiated upon receipt of a user search request that includes one or more search terms. The search engine, in accordance with known search technology, generates a search results page that includes various hyperlinks, including for example web content hyperlinks, page navigation hyperlinks and advertising hyperlinks. Tracking user activities generates the clickstream associated with the search results page. The present invention determines a probability score for the clickstream and then this score is normalized. A comparison of the normalized probability score with other normalized probability scores for similar query sessions determines of the normalcy of the query session.
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