Invention Grant
- Patent Title: Media streaming with seamless ad insertion
- Patent Title (中): 媒体流播放，无缝广告插入
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Application No.: US12188085Application Date: 2008-08-07
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Publication No.: US07860996B2Publication Date: 2010-12-28
- Inventor: Eldar Musayev , Gurpratap Virdi
- Applicant: Eldar Musayev , Gurpratap Virdi
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Klarquist Sparkman, LLP
- Main IPC: G06F15/16
- IPC: G06F15/16 ; H04N7/10
Abstract:
The present disclosure relates to playback of video/audio streaming media data with seamless advertisement insertion. A content player monitors playback of the media stream and determines a location to insert an advertisement. The content player pauses downloads of the media stream and begins downloading the advertisement while the media stream continues to be rendered. The advertisement is, consequently, loaded prior to a start time and allows for an instantaneous rendering at an advertisement insertion point in the media stream.
Public/Granted literature
- US20090300145A1 MEDIA STREAMING WITH SEAMLESS AD INSERTION Public/Granted day:2009-12-03
Information query
