发明授权
- 专利标题: Media streaming with seamless ad insertion
- 专利标题(中): 媒体流播放,无缝广告插入
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申请号: US12188085申请日: 2008-08-07
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公开(公告)号: US07860996B2公开(公告)日: 2010-12-28
- 发明人: Eldar Musayev , Gurpratap Virdi
- 申请人: Eldar Musayev , Gurpratap Virdi
- 申请人地址: US WA Redmond
- 专利权人: Microsoft Corporation
- 当前专利权人: Microsoft Corporation
- 当前专利权人地址: US WA Redmond
- 代理机构: Klarquist Sparkman, LLP
- 主分类号: G06F15/16
- IPC分类号: G06F15/16 ; H04N7/10
摘要:
The present disclosure relates to playback of video/audio streaming media data with seamless advertisement insertion. A content player monitors playback of the media stream and determines a location to insert an advertisement. The content player pauses downloads of the media stream and begins downloading the advertisement while the media stream continues to be rendered. The advertisement is, consequently, loaded prior to a start time and allows for an instantaneous rendering at an advertisement insertion point in the media stream.
公开/授权文献
- US20090300145A1 MEDIA STREAMING WITH SEAMLESS AD INSERTION 公开/授权日:2009-12-03