An embodiment of the invention provides for receiving a data-value-location indication from which a set of data values that are to be normalized can be determined, determining column-header and row-header information associated with the set of data values, and automatically creating a set of associations, wherein, for each data value in the set of data values, each association associates respective column-header and row-header information with a single data value such that no data is duplicated per row of a table that is composed of rows of data created from the associations.