The object of the invention is to provide an FSC display apparatus that can easily achieve color balance. The display apparatus (1) according to the present invention, which includes a light source (30) for emitting a plurality of colored lights in sequence and in a repetitive manner and a display section (14) for controlling transmission or reflection of the lights emitted from the light source, produces a color display by dividing each field into a plurality of subfields and by causing a designated one of the plurality of colored lights to be emitted at least during a part of a period within the plurality of subfields thereby displaying on the display section an image corresponding to the designated colored light, wherein each of the subfields includes at least a data writing period for writing display data to the display section and a light-emission period for emitting the designated colored light, and the end timing of the light-emission period can be set in a variable manner.