Presence communications are selectively controlled to reduce signaling traffic associated with one or more presence attributes without impacting when or how frequently presence messages associated with other presence attributes may be sent. A first threshold condition is determined that is associated with sending a presence publication message including first presence information from a presence entity to a presence server. A second threshold condition is determined that is associated with sending a presence publication message including second different presence information from the presence entity to the presence server. How frequently a presence publication message including the first presence information is sent to the presence server by the presence entity is selectively controlled based on the first threshold condition so that at least some presence publication messages including the second presence information are sent to the presence server by the presence entity more or less frequently than presence publication messages including the first presence information.