A permanent magnet included in a rotor of a brush-less motor is a radial anisotropic magnet in which multi-poles are magnetized in the circumferential direction and is skew magnetized along the axial direction in such a manner that a surface to one end part of an upper side from a central part in the axial direction and a surface to an end part of a lower side from the central part are axially shifted by a predetermined angle in the circumferential direction from each other. In accordance with this skew-magnetization, coggings including irregularly varying components generated in the rotor owing to the three-dimensional shapes of coil ends provided at opposite ends of a tooth 611a for fixing a winding have opposite phases to each other, so that the coggings are cancelled with each other. Accordingly, the coggings can be reduced or cancelled.