A signal transmission apparatus in a communication system is disclosed. A channel interleaver generates an interleaved vector by channel-interleaving a Low Density Parity Check (LDPC) codeword according to a channel interleaving rule, and a modulator generates a modulation symbol by modulating the interleaved vector according to a modulation scheme. The channel interleaving rule is one of a first channel interleaving rule and a second channel interleaving rule. The first channel interleaving rule is a rule for setting degree distribution for nodes in a factor graph of the LDPC codeword separately for individual levels supported by the modulation scheme. The second channel interleaving rule is a rule for allowing coded bits included in the LDPC codeword to be interleaved according to an unequal error characteristic of the modulation scheme.