An album creating apparatus for automatically designing image frames depending on the kind of subjects is provided. The album creating apparatus includes: an image storage section for storing a plurality of images; an image layout section for laying out the images stored in the image storage section into an album; an amount of designing determining section for determining the amount of designing in the album depending on the kind of object included in the image laid out in the album by the image layout section; and a designing section for designing such that the larger the amount of designing determined by the amount of designing determining section, the more the designing section transforms from a rectangle the frame shape of the image laid out in the album by the image layout section.