The claimed subject matter provides a system and/or method that asynchronously disseminates multimedia content to disparate clients. The disclosed system can include a component that receives multimedia content supplied by a multimedia publisher, encrypts or applies a time sensitive lock to the received multimedia content, disseminates the encrypted or locked multimedia content to the disparate clients, and a time subsequent, generates and distributes to the disparate clients a counterpart to the time sensitive lock necessary to unlock and play the disseminated and encrypted or locked multimedia content on the clients.