发明授权
- 专利标题： Targeting of advertisements to users of an online service
- 专利标题（中）： 针对在线服务用户的广告
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申请号： US11535938申请日： 2006-09-27
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公开(公告)号： US07937288B2公开(公告)日： 2011-05-03
- 发明人: Shane Blaser , Sean Agnew , Namakal Kannan , Paul Ng
- 申请人： Shane Blaser , Sean Agnew , Namakal Kannan , Paul Ng
- 申请人地址： US CA Woodland Hills
- 专利权人： NetZero, Inc.
- 当前专利权人： NetZero, Inc.
- 当前专利权人地址： US CA Woodland Hills
- 代理机构： SoCal IP Law Group LLP
- 代理商 Steven C. Sereboff; Mark A. Goldstein
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
There is disclosed a server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably maintains a targeted activity list of activity identifiers and associated advertisements. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device plays one or more advertisements.
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