The invention features a method of selling dosage forms without a prescription. In accordance with one aspect of the invention, the dosage forms are sold in a container displayed on a retail shelf without outer secondary packaging. The container preferably is made of a material through which the dosage forms are visible. In accordance with another aspect of the invention, the container has at least one substantially flat side wall and is laid on a retail display shelf on its substantially flat side wall. The container may be formed to have only one plane of symmetry. At least one of the side walls of the container may be formed to facilitate gripping of the container.