Techniques for allowing gaming and media environments to interact with which each other and/or affect each other are disclosed. The techniques are highly suitable for computing systems (or devices) that can execute games and/or present media. In one embodiment, a gaming environment can be determined and/or affected based on one or more aspects of a media environment. By way of example, gaming content and/or the gaming experience provided and/or suggested to an individual can be tailored based on his/her musical profile effectively obtained from the media environment associated with the individual (e.g., based on favorite songs, songs recently played, songs purchased). Similarly, a media environment can be determined and/or or affected by a gaming environment. By way of example, musical content provided and/or suggested to an individual can be based on his/her gaming profile (games played, games purchased, manner in which a game is played). In addition, an open media-gaming environment can be provided where various media and gaming components can be integrated together. By way of example, an individual can identify one or more of his favorite songs to be presented for a game. The game can be packaged and/or sold without the song(s) but configured to receive and effectively provide them for game play.