Disclosed is an ink jet ink composition having reduced ink buildup on the printer nozzle plate. The ink jet ink composition comprises a non-conductive solvent, one or more binder resins that are soluble in the non-conductive solvent, and a colorant soluble in the non-conductive solvent. Also disclosed is a method of printing on statically charged substrates. The ink jet ink composition provides one or more advantages: reduced ink buildup on the printer nozzle, reduced down time or cleaning time, and improved print quality.