Techniques for providing useful information to a user in response to a search query are provided. Based on the search query, one or more potential intents of the user are identified and a plurality of matching resources are identified. For at least one matching resource, a particular abstract template is selected based on the one or more potential intents. Each abstract (a) corresponds to a different intent than any other intent to which any other abstract template of the plurality of abstract templates corresponds, and (b) dictates a different manner of displaying information about a matching resource than any other manner of displaying dictated by any other abstract template of the plurality of abstract templates. A search results page is generated and sent to the user. The search results page includes an abstract for the at least one matching resource. The abstract is displayed based on the particular abstract template.