An image processing apparatus for applying desired effects to a stored image. The apparatus comprises an optical reader; a feed mechanism for feeding a card having an array of dots past the optical reader; an optical reader interface that is connected to the optical reader, the optical reader interface able to control the optical reader to detect a data area on the card, to detect a bit pattern corresponding to the array of dots in the data area, and to produce raw data from the bit pattern while the card is being fed past the optical reader, the raw data used to produce an image processing script; and, a processor that is connected to the optical reader interface to receive and apply the image processing script to the stored image to generate an output image with the desired effects. The array of dots defines a first resolution and the optical reader has a sensor with a second resolution at least twice the first resolution. The optical reader has a length such that an insertion rotation of the card by the feed mechanism of up to 1 degree is accommodated.