The invention provides systems and methods for targeting broadcast messages to particular vehicles or classes of vehicles. In one embodiment, the system comprises an information center for creating and sending a broadcast data message, and a relay section that receives the broadcast data message and relays the message to a plurality of vehicles. The information center typically comprises a one-to-many communication system for sending the message from one source to a plurality of receivers, such as a satellite radio network or the like. The message can be deleted or modified in response to commands received by the receiver.