A display panel has a high pixel and a low pixel that are formed in a pixel area. A driving section receives a first image signal from an external device, outputs a second image signal to the high pixel using gamma data that corresponds to a high pixel gamma curve, and outputs a third image signal to the low pixel using gamma data that corresponds to a Sow pixel gamma curve. A driving section outputs the third image signal to the low pixel using the same gamma data for RGB data that correspond to a low gradation of the low pixel gamma curve.