Disclosed herein is a liquid crystal display apparatus, including: a liquid crystal panel having a display region for displaying an image and having a plurality of pixels disposed in the region; and a pair of first and second polarizing plates provided in an opposing relationship to each other through the display region; the liquid crystal panel including a first substrate, a second substrate opposed in a spaced relationship to the first substrate, and a liquid crystal layer sandwiched by and between the first and second substrates and oriented.