System, apparatus, method, and article for techniques to associate media data with related information. A mobile computing device includes a media manager module. The media manager module processes a media file including metadata. The media manager module retrieves a first content from a metadata field in the metadata. The media manager module retrieves a second content from a field in an application file associated with an application client. The media manager module compares the first and second contents and determines whether the first and second contents are associated. If the first and second contents are associated, the media manager module retrieves the second content and inserts the second content in a second metadata field of the media file.