Provided is an image forming apparatus including at least a latent image bearing member, a latent electrostatic image forming unit, a developing unit which includes at least a developing roller and a supply roller, and a transfer unit, wherein both of a diameter R (mm) of the developing roller and a diameter R′ (mm) of the supply roller are 12 mm or less; the toner contains at least a binder resin, a wax, and a colorant with the wax having a melting point of 75° C. or less; an amount of the wax exposed on a surface of the toner is 10 mg/g to 30 mg/g; and when a diameter (mm) of the developing roller is represented by R the toner has a torque T (mNm) satisfying the inequation, 20/R