Invention Grant
- Patent Title: Method and system for characterization of online behavior
- Patent Title (中): 在线行为表征的方法和系统
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Application No.: US12415992Application Date: 2009-03-31
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Publication No.: US07991901B2Publication Date: 2011-08-02
- Inventor: Maureen Mendick Tarquini , Michael Chad Robertson , Robert Asheville Sandefur, Jr.
- Applicant: Maureen Mendick Tarquini , Michael Chad Robertson , Robert Asheville Sandefur, Jr.
- Applicant Address: AU Melbourne
- Assignee: Hitwise Pty, Ltd.
- Current Assignee: Hitwise Pty, Ltd.
- Current Assignee Address: AU Melbourne
- Agency: Knobbe, Martens, Olson and Bear, LLP
- Main IPC: G06F15/16
- IPC: G06F15/16

Abstract:
Data about computer network traffic is collected as user website visit recording sessions. The data captured is analyzed and organized with sufficient level of detail or granularity to determine a single request from a server. Each data request is analyzed to determine if it comes from a server with which an ongoing end user interaction or open site visit is occurring. If not, a new site visit is created as a general proposition. If the data request is part of an open site visit, then the time is compared to the time of the last interaction and if the interval is sufficiently small, the data request is treated as a continuation of the visit. If the interval is large, a new site visit is created.
Public/Granted literature
- US20090265461A1 METHOD AND SYSTEM FOR CHARACTERIZATION OF ONLINE BEHAVIOR Public/Granted day:2009-10-22
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