发明授权
- 专利标题: System and method for keyword extraction and contextual advertisement generation
- 专利标题(中): 关键词提取和上下文广告生成的系统和方法
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申请号: US11646012申请日: 2006-12-27
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公开(公告)号: US08001105B2公开(公告)日: 2011-08-16
- 发明人: Alvaro Bolivar , Raghav Gupta , Ken Sun , Alec Reitter
- 申请人: Alvaro Bolivar , Raghav Gupta , Ken Sun , Alec Reitter
- 申请人地址: US CA San Jose
- 专利权人: eBay Inc.
- 当前专利权人: eBay Inc.
- 当前专利权人地址: US CA San Jose
- 代理机构: Schwegman, Lundberg & Woessner, P.A.
- 主分类号: G06F7/00
- IPC分类号: G06F7/00 ; G06F17/30
摘要:
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.